Sales, Installation, & Service in Sarasota, Manatee, and Charlotte CountiesReliable, Efficient, and Professionally Integrated Systems
Whether you’re upgrading an aging pool setup or adding new features, Roark delivers expert installation and support for the industry’s most trusted pool equipment. From energy-saving variable-speed pumps and automated salt systems to smart controls and solar thermostats, we help you choose the right solution for your pool’s size, configuration, and budget.
As a certified Totally Hayward® dealer and authorized installer for Pentair and MadiMack, Roark ensures every component—from pumps to controllers—is configured for peak efficiency and long-term reliability. Our team specializes in seamless integration between automation systems, heating, and filtration—so everything works together the way it should.
Pool Equipment & AutomationServices & Solutions
Every pool system is only as reliable as the equipment behind it. Roark provides expert guidance, installation, and service for a complete range of pool technologies—from energy-efficient pumps and precision filtration to advanced automation and water care systems.
Each product line is hand-selected for performance, longevity, and manufacturer support—ensuring every system we install runs efficiently and integrates seamlessly with solar heating or other upgrades.
Variable-Speed Pumps
The foundation of a modern, energy-efficient pool. Variable-speed pumps dramatically reduce electrical consumption and are required for most solar pool heating systems. Variable-speed pumps are engineered for quiet operation, long service life, and industry-leading energy savings. Roark installs models like:
- Hayward TriStar VS
- MadiMack InverFlow
Salt Systems
Say goodbye to harsh chemicals. Salt systems convert dissolved salt into chlorine—keeping your pool water clear, gentle, and balanced. Many models integrate directly with automation systems for simplified control and maintenance alerts. Roark installs models like:
- Hayward AquaRite S3
- Pentair IntelliChlor
- MadiMack InverChlor
Filtration Systems
Crystal-clear water starts with efficient filtration. We install models renowned for hydraulic efficiency, ease of maintenance, and reduced operating costs. These filters pair perfectly with variable-speed pumps for optimal energy savings. Roark installs models like:
- Hayward SwimClear™
- Pentair Clean & Clear RP
Solar Thermostats
Not every pool requires full automation. For homeowners focused solely on solar heating, we install Hayward GL235 thermostats—affordable, dependable controllers that automatically adjust solar valve settings based on water temperature and sunlight. It’s an ideal choice for pool owners who want hands-free operation without the cost of a full automation suite.
Pool Automation
Take command of your entire pool environment from a single app. Systems like Hayward Omni® and Pentair IntelliCenter® unify control of pumps, lights, water features, heaters, and sanitization—all accessible by smartphone, tablet, or voice assistant. Roark designs and installs each automation system to match your pool’s complexity, ensuring reliability and expandability for future upgrades.
Pool Lighting
Elevate your pool with modern LED lighting that blends style and function. From crisp white to color-changing effects, you can shape the atmosphere for any evening. Energy-efficient and long-lasting, these systems also improve visibility and safety, with simple controls to adjust color and brightness.
Proudly Serving Sarasota, Manatee, and Charlotte Counties
Sarasota County
- Sarasota
- Venice
- North Port
- Siesta Key
- Osprey
- Nokomis
- Englewood
Manatee County
- Bradenton
- Lakewood Ranch
- Palmetto
- Parrish
- Anna Maria Island
(covers Anna Maria, Holmes Beach, Bradenton Beach)
Charlotte County
- Port Charlotte
- Punta Gorda
- Englewood (overlap with Sarasota County)
- Rotonda West
Quiet Power, Maximum EfficiencyVariable-Speed Pool Pumps
Variable-speed pumps are the heart of an efficient pool system—and a requirement for solar pool heating. Unlike traditional single-speed motors, these pumps automatically adjust flow rates to match your pool’s needs, significantly reducing energy use while improving water circulation and filtration.
Roark installs and configures top-performing models such as the Hayward TriStar® VS and MadiMack InverFlow, both engineered for exceptional quietness, reliability, and long-term savings. Each system is ENERGY STAR® certified and features advanced digital controls for fine-tuned scheduling and automation integration.
Whether you’re upgrading an older pump or building a new pool system, our technicians ensure every installation meets hydraulic best practices, optimized for performance, energy efficiency, and compatibility with your pool’s heating and automation equipment.
Brands & Systems That Roark Supports
Brands & Systems That Roark Supports
- Hayward
- TriStar® VS
- TriStar® VS Omni (automation-integrated version)
- Super Pump® VS (commonly used for mid-size pools)
- MadiMack
- InverFlow Variable-Speed Pool Pump
- Pentair
- IntelliFlo® VSF (available upon request or for matching existing Pentair setups)
Advanced Sanitization Made SimpleSalt Systems
Enjoy perfectly balanced, crystal-clear water without the harsh effects of traditional chlorine. Roark installs advanced salt systems that automatically generate the right amount of chlorine for your pool—keeping the water soft, gentle, and easier on skin, eyes, and swimsuits.
Hayward AquaRite® S3
Roark’s flagship salt system, the Hayward AquaRite S3 delivers professional-grade sanitization and built-in control of pumps, heaters, and lighting. Its smart sensors continuously monitor salt levels and water chemistry, ensuring consistent sanitation with minimal maintenance.
For homeowners seeking more, the AquaRite S3 Omni® upgrade integrates seamlessly with Hayward’s Omni® automation platform for complete system control through the mobile app or voice assistants.
All Hayward salt systems installed by Roark are covered under the Totally Hayward® extended parts and labor warranty.
Salt systems not only simplify maintenance—they also reduce chemical costs and eliminate the dry skin, red eyes, and fading swimwear often caused by traditional chlorine. Roark’s certified technicians ensure every installation is properly sized, precisely configured, and ready for seamless integration with your pool’s automation or heating system.
Pentair IntelliChlor®
The IntelliChlor® salt chlorine generator is an available option for customers with existing Pentair systems. It uses real-time data to monitor chlorine output and cell life, providing precise, efficient sanitization that ties directly into Pentair’s IntelliCenter® control interface.
MadiMack InverChlor
For homeowners seeking efficient performance with inverter-based pool systems, MadiMack InverChlor units offer dependable saltwater chlorination engineered for quiet, steady operation. Designed to pair with MadiMack’s variable-speed pumps and inverter heaters, these systems provide a complete, energy-efficient solution for modern pool environments.
Crystal-Clear Water with Less MaintenancePool Filtration Systems
Reliable filtration is the foundation of a clean, healthy pool. Roark installs high-performance cartridge filter systems engineered for superior clarity, lower operating costs, and easier upkeep—so your pool water looks as good as it feels.
Hayward SwimClear™
The Hayward SwimClear™ single-element cartridge filter sets the standard for hydraulic efficiency and ease of service. Its precision design captures more debris with less resistance, allowing variable-speed pumps to run at lower RPMs and save energy. Quick-release handles and an Easy-Lok™ ring make cleaning and maintenance fast and straightforward.
When paired with a Hayward variable-speed pump, SwimClear™ filters deliver outstanding performance and long-term reliability—backed by the Totally Hayward® extended warranty.
Pentair Clean & Clear® RP
For customers with existing Pentair systems, Roark installs and services the Clean & Clear® RP filter. Its innovative cartridge design and internal flow path minimize pressure loss while maintaining excellent filtration quality. The unit’s simple clamp-style design allows easy access for cleaning and maintenance—making it an ideal upgrade for existing Pentair pool owners.
Smart Controls for Every PoolPool Automation & Solar Thermostats
Take complete command of your pool with automation systems designed to simplify operation, save energy, and adapt as your needs grow. Whether you want full smart-home integration or just hands-free solar heating, Roark installs and configures the right control system for your setup.
Comprehensive Automation Systems
For homeowners who want complete control of their pool environment, Hayward Omni® and Pentair IntelliCenter® systems offer unmatched flexibility.
Adjust pump speeds, set heater schedules, manage lighting, and monitor salt levels—all from your phone, tablet, or voice assistant. Both platforms integrate seamlessly with existing pool equipment and allow easy expansion to include spas, water features, and backyard lighting.
These automation systems are ideal for new builds or retrofit upgrades that demand full-featured convenience and long-term scalability.
Standalone Solar Thermostats
If your goal is to automate only your solar pool heating system, the Hayward GL235 solar controller offers an efficient, affordable solution. It automatically diverts water through the solar panels based on temperature and sunlight—maintaining consistent warmth without constant manual adjustment.
Reliable and cost-effective, the GL235 provides the benefits of automation without the expense or complexity of a full control system—perfect for solar-only installations.
Brands & Systems That Roark Supports
Brands & Systems That Roark Supports
Brands & Systems Roark Installs & Services
Authorized installation, programming, and configuration by certified technicians
- Hayward
Primary automation line — Roark’s preferred and most frequently installed control systems.- Omni® Series Systems
- OmniLogic® – Full-featured smart automation for complex pools and spas.
- OmniPL® – Mid-range system for new builds and retrofits.
- OmniHub® – Compact control for smaller or existing pools.
- OmniPL Retrofit Kit – Converts legacy systems (ProLogic®, AquaLogic®, AquaPlus®) to modern Omni functionality.
- Integration Capabilities: Pumps, heaters, salt systems, lighting, spas, and water features.
- Voice & App Control: Compatible with Alexa, Google Home, and Apple Watch.
- Warranty: Covered under the Totally Hayward® Dealer extended parts and labor warranty program.
- Omni® Series Systems
- Pentair
- IntelliCenter® Pool Control System – Installed on request or to match existing Pentair setups.
- Touchscreen interface, remote app control, and scalability for lighting, water features, and sanitation.
Brands & Systems That Roark Services Only
The following systems are supported for diagnostics, repairs, and system integration only.
- Goldline / AquaLogic® (pre-Omni Hayward models)
- Intermatic® mechanical timers (commonly upgraded to digital automation)
- Aftermarket Wi-Fi timers and smart relays
Why Choose Roark Installed and Supported by Certified Pool Experts
- Certified Installers Totally Hayward® Dealer and authorized installer for Pentair and MadiMack equipment.
- Full Warranty Support Manufacturer-backed parts and labor coverage on all certified installations.
- Expert System Integration Seamless coordination between pumps, filtration, automation, and heating.
- Local Service Technicians Responsive, professional support for maintenance, repairs, and upgrades.
- Proven Track Record Trusted by thousands of Sarasota, Manatee, and Charlotte county homeowners since 1978.
Will Cowell
Field Supervisor
Make an Educated DecisionFrequently Asked Questions
- What is a Variable-Speed Pump for a pool and how does it differ from a regular pump?
A variable-speed pump uses a permanent magnet motor that allows precise control of water flow. Unlike single-speed pumps that run at one fixed RPM, variable-speed units automatically adjust speed to meet filtration or heating demands. The result is quieter operation, better circulation, and up to 80–90% energy savings. These pumps are also required for solar pool heating systems in Florida due to efficiency standards. - What is a pool Salt System?
A salt system, or salt chlorine generator, converts dissolved salt in pool water into chlorine through electrolysis. This process maintains steady sanitation without harsh chemicals, leaving the water softer on skin and eyes. Systems like the Hayward AquaRite® S3 or MadiMack InverChlor continuously monitor salt levels and chlorine output, providing automated, low-maintenance water care integrated with modern pool automation systems. - What is a pool Filtration System?
A filtration system removes dirt, oils, and microscopic debris to keep water clear and safe. Roark installs Hayward SwimClear™ and Pentair Clean & Clear® RP cartridge filters, which capture fine particles without the need for messy backwashing. Properly sized filtration systems reduce pump workload, conserve energy, and help extend the life of other pool equipment.
Looking for Pool Upgrades?
Whether you’re replacing outdated equipment or adding smart automation, Roark’s certified technicians deliver precision installation and lasting reliability. From pumps and filtration to salt systems and full automation, we make sure every component works together seamlessly for peak performance.
Schedule a consultation today and let our specialists evaluate your pool’s current system, discuss upgrade options, and design a custom solution built to perform for years to come.
with a Specialist